Web and Print Advertisements

Advertising Campaign

The "Discover U" Campaign was YFU's first campaign after a rebranding exercise in 2012. The branding was initiated by ad agency SmithGifford. All supplemental materials were then conceptualized by YFU's Marketing and Communications members as a team and designed by me. This campaign included print and digital components.

7 Panel Informational Brochure
11x17 Posters
Coffee sleeve advertisements distributed to independent coffee shops nationwide. Designed to be quick and easy to read, the consumer had the option of taking a photo of the QR code or typing in the link provided for more information.
Digital Billboards displayed nationwide
Perforated Pull Tab Flyers